We are Eplan. Engineering professionals, software specialists, industry automation experts and digital transformers. Part of the Friedhelm Loh Group. Family-owned business, global player, leading innovator and top employer.
Team Leader (m/f/d) Digital Journey
Eplan • nationwide call
nationwide
Hybrid (On Site / Home Office)
Take responsibility and shape the digital future – as Team Leader Digital Marketing/Digital Journey, you will lead a dedicated team and drive innovative strategies forward.
Take responsibility and shape the digital future – as Team Leader Digital Marketing/Digital Journey, you will lead a dedicated team and drive innovative strategies forward.
Tasks
- Marketing automation: Design, implementation, and optimization of automated campaigns along the customer journey
- Website & digital journeys: Further development of our digital touchpoints with a focus on user experience, conversion, and personalization
- Marketing Controlling & KPIs: Development and maintenance of a meaningful KPI system for measuring success and continuously optimizing all measures
- Team leadership: Inspiring leadership and further development of your team, promotion of personal responsibility and innovation
- Stakeholder management: Close cooperation with other marketing departments, development and UX teams, and marketing managers in the countries
Job profile
- Degree in marketing, communication, media, or a comparable qualification
- Several years of professional experience in digital marketing, preferably in the B2B sector, ideally with leadership experience
- In-depth knowledge of marketing automation and content management
- Experience with common tools such as Salesforce, Adobe, Google Ads, Google Analytics, YouTube Studio, etc.
- Strong analytical skills and a good sense of target groups and digital trends
- Strong communication skills, empathy, and a structured, solution-oriented approach to work
- Very good German and English skills
What we offer
30 days’ holiday and special leave for specific reasons
Holiday pay and Christmas bonus
Opportunities for personal growth
Bike Leasing
Pension benefits
Corporate benefits
Free parking and good transport links
Free water and coffee
Contact person