We are Eplan. Engineering professionals, software specialists, industry automation experts and digital transformers. Part of the Friedhelm Loh Group. Family-owned business, global player, leading innovator and top employer.
Marketing Manager (m/w/d) – Kampagnenmanagement (international)
Eplan • nationwide call
nationwide
We are looking for a dedicated and experienced Marketing Manager to join our B2B software company. In this key role, you will be responsible for the planning, implementation and optimization of our marketing campaigns, with a particular focus on building and coordinating our marketing activities with international marketing colleagues as well as the strategic development and maintenance of our brand.
Tasks
- Strategic campaign development: Conception, planning and implementation of target group-specific marketing campaigns for the national and international market
- International interface: Building and maintaining relationships with international teams and partners to harmonize and support marketing strategies globally
- Project management: Managing the entire campaign life cycle, from brainstorming to implementation and measuring success, while adhering to budgets and schedules. In addition, coordination of internal and external resources
- Performance analysis: Continuous monitoring and analysis of campaign performance and derivation of optimization measures
- Market monitoring & brand positioning: Analysis of market trends, competitive activities and customer needs in order to continuously adapt and develop our marketing strategies and to sharpen and consolidate our market positioning
- Brand communication: Development and implementation of communication strategies to strengthen the market across all relevant channels
Job profile
- Studies & professional experience: Successfully completed studies in marketing, economics or a comparable course of study with relevant professional experience (at least 4 years) in marketing and campaign management, ideally in the B2B environment of the software industry
- Campaign & brand expertise: Experience in the conception and implementation of successful marketing campaigns, especially in an international context, as well as ideally experience in brand communication and customer journey
- Creativity & project management: Strong creativity to develop campaign concepts and messages as well as sound knowledge of project management
- Language skills: Business fluent in written and spoken German and English
- Commitment & initiative: High motivation, commitment and a proactive way of working with the desire to actively contribute and take responsibility
What we offer
30 days’ holiday and special leave for specific reasons
Holiday pay and Christmas bonus
Opportunities for personal growth
Bike Leasing
Pension benefits
Corporate benefits
Free parking and good transport links
Free water and coffee
Contact
Sounds interesting?
Apply now!What our colleagues have to say
Sarah Benscheidt
Corporate Communications Specialist, Rittal
“I am very conscious of the many ways I can contribute to the team and the company as a whole.”
