We are Eplan. Engineering professionals, software specialists, industry automation experts and digital transformers. Part of the Friedhelm Loh Group. Family-owned business, global player, leading innovator and top employer.
Marketing Manager (m/w/d) – Kampagnenmanagement (international)
Eplan • nationwide call
nationwide
Hybrid (On Site / Home Office)
We are looking for a dedicated and experienced Marketing Manager to join our B2B software company. In this key role, you will be responsible for the planning, implementation and optimization of our marketing campaigns, with a particular focus on building and coordinating our marketing activities with international marketing colleagues as well as the strategic development and maintenance of our brand.
We are looking for a dedicated and experienced Marketing Manager to join our B2B software company. In this key role, you will be responsible for the planning, implementation and optimization of our marketing campaigns, with a particular focus on building and coordinating our marketing activities with international marketing colleagues as well as the strategic development and maintenance of our brand.
Tasks
- Strategic campaign development: Conception, planning and implementation of target group-specific marketing campaigns for the national and international market
- International interface: Building and maintaining relationships with international teams and partners to harmonize and support marketing strategies globally
- Project management: Managing the entire campaign life cycle, from brainstorming to implementation and measuring success, while adhering to budgets and schedules. In addition, coordination of internal and external resources
- Performance analysis: Continuous monitoring and analysis of campaign performance and derivation of optimization measures
- Market monitoring & brand positioning: Analysis of market trends, competitive activities and customer needs in order to continuously adapt and develop our marketing strategies and to sharpen and consolidate our market positioning
- Brand communication: Development and implementation of communication strategies to strengthen the market across all relevant channels
Job profile
- Studies & professional experience: Successfully completed studies in marketing, economics or a comparable course of study with relevant professional experience (at least 4 years) in marketing and campaign management, ideally in the B2B environment of the software industry
- Campaign & brand expertise: Experience in the conception and implementation of successful marketing campaigns, especially in an international context, as well as ideally experience in brand communication and customer journey
- Creativity & project management: Strong creativity to develop campaign concepts and messages as well as sound knowledge of project management
- Language skills: Business fluent in written and spoken German and English
- Commitment & initiative: High motivation, commitment and a proactive way of working with the desire to actively contribute and take responsibility
What we offer
30 days’ holiday and special leave for specific reasons
Holiday pay and Christmas bonus
Opportunities for personal growth
Bike Leasing
Pension benefits
Corporate benefits
Free parking and good transport links
Free water and coffee
Contact person
Curious?
Apply nowOur application process
Online application
You can apply for your prospective job in just a few clicks using our online form. Simply upload your CV and any other relevant documents that you wish to include. You will then receive a confirmation email from us.
Review of your documents
Now it’s over to us: We will review your application fairly and get back to you as soon as possible by email or phone. It is very important to us to review each application carefully and with due consideration. To that end, our response time may vary depending on the number of applications that we receive
Getting to know each other
We look forward to learning more about you and invite you to an initial meeting – either virtually or on site. If it’s a good fit for both parties, we typically will follow this up with further conversations to discuss any outstanding questions or issues.
Contract offer
If we are both convinced that it is the right fit, we will put everything in place ready for you to join us and send you your offer and personal contract. And then, all that remains to say: Welcome to the Friedhelm Loh Group!
What our colleagues have to say
Sarah Benscheidt
Corporate Communications Specialist, Rittal
“I am very conscious of the many ways I can contribute to the team and the company as a whole.”
